The Group’s objective is to be a leading manufacturer and distributor of high quality household and palm oil products.
The vision of the group is as follows:

To continuously enhance our product quality and operational efficiency;
To continuously develop new products to meet the needs and requirements of customers;
To strengthen our market position through the widening of our business network globally; and
To keep pace with the ever evolving global dynamics.

The Group’s strategies is to emphasis on organic growth of our existing core segments and strive for sustainability
and improvement of earnings from these segments as well as keeping on the lookout for additional diversified revenue
streams